Born, bred, and designed with love in Sweden, we believe that every baby deserves to be surrounded in a comfortable environment every day of their lives. There is simply nothing else like it on the market that allows mothers to feed, soothe, and bond with their baby.

The hallmarks are a combination of superb design, functionality, innovation, exceptional quality and value for money – something that we celebrate and embody. True innovation is inventing solutions to everyday problems and simplifying life for families.

Every material and detail is carefully designed and sourced to ensure high quality, comfort and convenience. Love and luxury have been exhaustively incorporated in the design process, with my own children in mind.